Today, building a website has become easy. You do not need to be a coding professional or hire an expert to create a website. Thanks to various website builders in the market, users aiming to develop their business do not need to rely on code, but rather they can create a website with the help of pre-designed website templates.
Despite the availability and design variety of these website templates, people still make a few common mistakes, some of which include:
Poorly Designed or No CTAs
Every website has a goal to achieve, and it should be clear to the website visitors what that goal is. The website design should let the users know what action they need to take. This is where the CTA (call-to-action) comes in. It is a message or button that urges website visitors to take a specific action.
If your website doesn’t have a clear CTA or if the CTA is not compelling enough for users to notice and want to click on, then the chances are that your website will not achieve its goals. Your CTA is what converts the readers into customers or website visitors into subscribers, so it is essential to pay attention to it.
Lack of Whitespace
Whitespace is an essential element in website design. The space between different elements on a website page makes it readable and easy for the eyes. Moreover, it also helps break up the content so that the website visitors do not feel overwhelmed by too much information.
Many website owners mistake overcrowding their pages with too much content and images. But that is never an excellent idea since leaving no room for whitespace makes the website appear cluttered and busy. It can be off-putting for website visitors and may even cause them to leave the website without action.
Not Optimized for Mobile
It is important to remember that many people now access the internet through their mobile phones. In fact, according to StatCounter, mobile devices accounted for 51.53% of global internet usage in 2019. This number is only going to increase in the future.
Therefore, it is essential to design website pages optimized for mobile devices. Your website should be responsive to adjust according to the device’s screen size used in accessing it.
Moreover, the website should also be easy to navigate on a smaller screen. If your website is not optimized for mobile, you will likely lose out on many website visitors. It is essential to test your website on different devices to see how it looks and functions when setting up. You can also use Google’s Mobile-Friendly Test tool to check if your website is mobile-friendly.
Slow Loading Speed
Another common mistake that website owners make is ignoring the website’s loading speed. The website’s loading speed is determined by how fast or slow it takes to load when accessed on a web browser. A website with a slow loading speed is likely to frustrate visitors and may even cause them to leave the website without taking any action. Moreover, it can also negatively impact your website’s search engine ranking, since website speed is something that is considered vital for Google and other search engines when determining a website’s Core Web Vitals.
One way to improve your website’s loading speed is to optimize the images used on the website. Images are one of the main elements that can slow down a website. So, it is essential to ensure that the photos are of good quality with a small file size.
Not Paying Attention to the Details
Many website owners make the mistake of not paying attention to the small details while designing their websites. As a result, they end up with a website that looks amateurish.
You need to pay attention to small details like typography, color scheme, whitespace, etc. These elements come together to create your website’s overall feel and look. It is essential to ensure that all these elements are in harmony.
If you want your website to look professional and credible, you need to pay attention to minor details.
Your site should be appealing and accessible. It should not be with too much clutter or with little content. It should have a good color scheme and use fonts that are easy to read. A good website design can help you keep visitors on your website longer, leading to more conversions.
In some instances, it can be challenging to develop the right design. For example, color coordination can be troublesome if you are not a professional web designer. It is only prudent for you to ask for help from someone who knows how to design your website better.
Now you know some of the most common mistakes that website owners make while designing their websites. The good news is that by avoiding such mistakes, you will create a functional and trustworthy site that users will love. After all, remember that your website is the face of your business, and it is crucial to ensure that it makes an excellent first impression and ensures user trust.