Using Data Visualization to Improve PPC Campaign

Digital marketing is the current talk of the town that many business owners use in their daily operations. When outlining some of the best digital marketing techniques, you cannot miss mentioning something to do with PPC, also known as pay-per-click advertising. This advertising model serves as the center of all the other digital marketing models that many people across the business industry use.

PPC advertising involves using Google ads, paid ads, and other ads that are used to spread the gospel about the products and services you are offering. The success of this marketing strategy has been propelled by the fact that 65% of customers are likely to click on the PPC ads to explore more about the products and services that a particular business brand offers.

This research has proved this marketing strategy’s ability to target specific market audiences, increasing the chances of a particular business securing more potential customers. Even though many digital marketers across the globe use PPC, many people do not understand that you can use data visualization to enhance the performance of your PPC campaigns. This sounds like a new strategy among many who never thought that the two could work together to attain the same goal.

If you use the pay-per-click advertising strategy, you cannot miss touching on something revolving around using data in your marketing strategies. Data serves at the core of your strategy since it gives you guidance on the market audiences you can target and expect to get good returns in the end. Besides, it’s not just about having data; how you use the data, you generate from your strategies matters a lot.

You may have the right data at your disposal, but you do not know how to use it to enhance the success of your business. This is where data visualization comes into the game by shedding light on the data you generate from your campaigns and helping you tailor better strategies to enhance your business’s success. You can utilize a series of comparison charts to process and analyze your business data to help you identify your areas of weakness and strength.

When you want to visualize your PPC data and generate insights to help you evaluate your business performance, you need to use different chart types such as pie charts, histograms, and bar charts, among others, to get the job done. The chart you choose to use when analyzing your market data mainly depends on the nature of the data you have at your disposal.

If you intend to use data visualization to improve your PPC campaigns, there are things that you need to know and keep in mind. Let’s shed more light on it!

PPC Data Visualization

When running a business, you will reach a point whereby you will have to generate reports that need to be consumed by your team members or your market audience. Most business managers lose sight of the importance of causing charts and graphs in their presentations and only consider using spreadsheets to outline data. It’s high time business owners remain mindful of the chart types they choose to use since it significantly impacts how the market audience perceives the data.

You need to be highly keen on the chart design you opt to use since the message should be clear and precise to avoid wasting time. The design should align with the data’s goal and objectives and your business development. Also, you need to grasp different data visualization tools that will help you deliver messages in your desired context. After launching your PPC ad campaigns, you need to monitor their performance keenly to ensure that you have attained your goal.

Visualization will enable you to dig deep into your PPC campaigns’ performance data and generate insights that will help you make proper changes to increase the conversion rate. When you utilize this strategy in creating reports, you will be able to increase the amount of information your audience can consume within a shorter duration. This means that you will be able to target your market audience effectively and manage to secure potential customers.

Implementing the Use of Charts and Graphs

If you have ever managed PPC campaigns, then you understand that a lot of data is generated from the campaign’s performance. This data needs to be analyzed and processed to help marketers understand where they tend to fall short and advance their strategies. The best way to make this happen is by using graphs and charts to analyze the data depending on your goals and objectives.

Data visualization tools offers multiple charts and graphs e.g. Bar Charts, Line Graphs, Sankey Diagram, Pareto Charts & Scatter Plot etc. that you can utilize to solve your data processing needs. Besides, the chart is easy to use since you only need to have a basic understanding of how they operate and how to interpret them. After collecting data from the performance of your campaigns, you have to find out the best chart or graph you can use to process the data before you begin the visualization process.

For instance, if you want to compare the difference between the current performance and the last month’s performance, you will need to use a comparison bar chart. This means you will need to collect the past month’s performance data and the current month and outline the values on the graph to get reliable findings. If you experience challenges during the process, consider using Microsoft Excel since it offers most of these charts and graph types by default.

However, if you realize that you cannot analyze the campaign’s data due to missing charts and graphs in Excel, consider installing ChartExpo, which comes with a combination of all these charts. You will have all your visualization needs to be sorted. Microsoft Excel works hand in hand with data visualization to ensure that you get detailed data insights and a clear glimpse of the performance of your PPC campaigns.

When you realize that your campaigns are not performing as expected, you can go ahead and visualize the data report to identify what you are not doing right. This will give you better insights that will enable you to revamp your analytics and reporting strategies to ensure that you get better investment returns.

Final Word 

Using paid advertisement methodologies such as PPC guarantees a 200% return on investment. This means that you capitalize on this marketing strategy and stand a chance to transform your business performance within the shortest time possible. If you go ahead and implement the use of data visualization in your PPC campaigns, you increase the chances of your ads performing better and elevating them at the top of the search engine, thus transforming your conversion rate.

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