The smartphone, by now, is as if it were an extension of our arm, a daily life partner, a dear friend for some, a special work tool For others. The reason why marketers and companies need to start considering it more, focusing on the benefits that a mobile app can bring to an entire business.
The numbers show that the world of mobile has now overtaken that of the desktop, both in terms of the time of use (traffic from mobile devices represents over half of global online traffic ), and in terms of investments, with spending mobile that in the USA, for the first time in 2019, surpassed the desktop one. Diceus is the best way of Enterprise software development.
Despite this, the concept of “mobile” is still too often underestimated by many companies, especially when it comes to mobile applications. For many companies, it was investing in mobile means having a responsive and readable website by a smartphone. But this, of course, is not enough.
In this article, we look at six reasons why a business can benefit from enterprise mobile app development and the importance of considering an app as the focal point of a mobile strategy.
You can reach different audiences
The first advantage of having a mobile app is expanding your target audience. Thanks to an app, it is possible to reach all those users defined as “mobile first,” who identify themselves above all with the new generations and carry out most of their daily activities via the app, from simple banking operations to meeting new people.
You can stand out from the competition.
Having an app for a business that is not mobile-first or that comes from a desktop tradition is certainly an advantage in terms of image, demonstrating innovation and attention to the needs of all customers. This, especially for traditional brands, can represent an element of great competitive advantage.
You can get more accessibility.
With a mobile app, your service will be accessible to users everywhere: on vacation, at work, on transport, and in many cases, even when the internet is unavailable. Just think of the many applications of meditation, streaming, fitness, transport, etc., which allow you to download the contents offered and then be enjoyed at a later time.
You can communicate with customers more effectively.
This is perhaps the most important and, above all, the most tangible benefit because it allows you to take advantage of the two fundamental principles of Mobile Marketing: geolocation and real-time communication. Through a mobile app, we are able to communicate with our users at any time of the day and wherever they are, through push notifications and other Mobile CRM activities.
In this way we can stay connected with our customers, no longer waiting for them to be in front of the PC to read our communications. Through an app, it is, in fact, possible to reach users when they are in a specific geographical area, while they are returning home from work, or when it is dinner time, and so on.
Having a mobile app also allows you to have more responsive communications based on special events. For example, a taxi company could notify its users of a sudden strike on public transport and invite them to book a ride. At the same time, fashion e-commerce may have the ability to notify customers when new clothing arrives in the warehouse or when a size desired by the customer is available again. The examples could be manifold.
The retention rate of your users can improve.
Another advantage that a mobile app can bring to your business is to make its customers more loyal to your product or service and have a longer-lasting relationship over time with a higher retention rate.
This is mainly because of the app. We can communicate with our user base more often and more precisely (and give useful information to make our users happy ) and thanks to specific loyalty program strategies. And gamification, which makes users more inclined to use your service over time.
You can increase your ROI
This point can be seen as a necessary consequence of all the above. Thanks to the possibility of communicating more with users, we cannot only promote more products and increase sales, but we can also give more useful information and increase retention. Consequently, if usage increases over time, the greater the chances of monetization. Furthermore, as seen in the first two points, by having a mobile app, we can reach a wider audience and stand out from the competition, thus increasing revenue chances.
At this point, we may have been able to convince you that your business needs an app, so much so that you start thinking about gathering information on how to develop it, on what the costs and timing are.
Before proceeding, however, we ask you to pay attention to one last point, perhaps the most important on the list, which, unlike the others, does not focus on advantage but rather provides advice, should you decide to proceed.