Instagram is more than just uploading and liking other people’s vacation photos. Although most people use Instagram to share their memorable pictures, the benefits and potential of Instagram are far more advanced than that.
Just think about the huge amounts of new services and products that you’ve found on Instagram through the paid advertisements. Apart from that, your friends might’ve tagged you in some posts which ultimately made you aware of the brand. Undoubtedly social media platforms work as a tool that connects people, but attracting those customers to your business is the most difficult job.
Ignoring Instagram throughout your buyer journey is one of the most crucial mistakes business owners make as the social media platform is very much important for certain industries.
In this article, we will discuss the top 6 unknown benefits of Instagram brands that will help you to walk on the right track.
More Consumers and Businesses Are Joining the Platform
More than 20 million businesses are using Instagram to market and promote their target customers. As the popularity of Instagram is sky high, this is the main reason why marketers are prioritizing Instagram for their businesses. In today’s digital marketing world, shoppers prefer visual content before they decide to purchase any products.
Apart from visual content, consumers prefer content from people who have similar tastes to them.
As per a report, more than 70% of shoppers in the United States go through visual contents of a product before actually making a purchase.
Because of this growing network, retailers and brands are leveraging Instagram to describe the specifications of their products meticulously. Additionally, shoppers are realizing that Instagram is a reliable source to research and gain information about a product.
In other words, you’ll be able to attract your primary audiences with your content. Not only they will love it, but the friendly approach will also generate a good impression about your company.
Targeting and Retargeting Audiences is Easy
You already know that targeting the relevant audiences while promoting your business is the ultimate key to success. But, how can Instagram help you to target your core audiences?
If you’re familiar with the Facebook algorithm as well as Facebook advertisement methods, you’ll realize the power of social media platforms to target audiences. Some of the most famous targeting features are:
- Location: No matter if you’re targeting people based on their city or country; you won’t have to face any problems.
- Interests: Go through your audience’s accounts and notice the profiles they are following. Then, apply ads as per their taste.
- Demographics: Do you want to send your business advertisement to any particular customer? Instagram is highly effective to pinpoint gender and language demographics.
- Behaviors: Define the audience of your advertisement by their actions on Facebook and Instagram.
Remember that Instagram has an amazing feature known as automated targeting. This will help you to get a head start over your competitors.
Use Every Visual Marketing Feature on Instagram
As we mentioned earlier, visual content motivates shoppers to gain in-depth knowledge about any products. Additionally, this also helps them to make purchasing decisions. But that doesn’t mean that you need to upload only photos of your products and services each day.
You should know where and how to advertise your products to Instagram shoppers. Besides, retailers and brands are developing better content because they want to leverage the full benefits of Instagram’s features.
If you want to create better content on Instagram, these small tips will help you to do that:
- Use Larger Texts: Always use large texts so that your viewers don’t face any problems while reading your message. This will help you to gain more Instagram views on your content.
- Don’t Over-Design: You want to blend your advertisement with Instagram content. Overly designed content will ruin this goal.
- Be Succinct: Always make your content short and valuable to the customers.
Create User-Generated Content
One of the most essential parts of building trust in your products and brands is by creating user-generated content. This is because people tend to trust each other instead of trusting the business.
More than 50% of the consumers in the United States submitted videos and photos that are considered more trustable than the brand’s visual content. Speaking of user-generated content, remember that the younger audience will be your main focus.
As per HootSuite, Instagram is the primary platform of user-generated content. Additionally, you won’t find any difficulty producing the content from your audience.
Allow your customers to go through your products the way they want. This will decrease their doubts and increase their confidence level.
Revels Insights about Your Audiences
Learning and understanding the behaviors of audiences is extremely important. If you want to know who they are, what are their interests, and what is their location, Instagram can help you to gain such information.
First, when you build your engagement in the online community, you’ll be able to see information about these people. Additionally, if you follow the popular and trendy hashtags, you’ll realize their concerns, daily victories, and happy moments.
Second, Instagram is amazing to provide important native insights into your followers as well as the community. With the help of these insights, you can gather necessary information about your followers such as their age, gender, activity time, and location.
The Marketing Features are Constantly Being Updated
Instagram knows that you’re using the platform to raise brand awareness and sell more products. They understand that your primary goal is to improve and boost your marketing strategy.
On the other hand, Instagram is well aware of its users. With the help of the algorithm, they know why and how people spend money through Instagram shopping. More than 40% of female Instagram users in the United States consider shopping as their hobby.
Running advertisements on Instagram stories will allow you to add product tags and links. Since this feature is launched more than 80 million users on Instagram are purchasing products after clicking the link. Moreover, you can also add a call-t-action button like ‘Show Now’ to increase your sales.
These are the top 6 important benefits of Instagram brands. Remember that Instagram is one of the best social media platforms in the world that will help you to develop engagement with your target audiences. Not to mention, connecting with your potential customers will be easy. Additionally, Instagram is full of business-specific features such as ad campaigns, Instagram shopping, detailed insights that will allow you to boost your ROI.