As a brand, website traffic is one of the key metrics to follow. Website traffic refers to the number of visitors that land on your website each day or month and it’s important for a number of reasons.
A high volume of web traffic means more people are visiting your site. The more people that land on your site, the higher your chances of generating sales.
When you receive lots of website views each month, Google recognizes your site as authoritative and credible. It will boost your website in its rankings, increasing your chances of even more traffic in the future.
Technologies to Increase your Website Traffic
There are lots of great technologies that you can use to boost your website traffic to generate more sales. Here are three of our top recommendations.
- Traffic Analysis Platforms
There are lots of great platforms and software out there, such as Lunio, that enable you to track exactly where your website is coming from and whether your website clicks are legitimate or fraudulent.
Using this type of software enables you to identify whether your visitors are coming from search engine results pages, social media, or email marketing campaigns. So, you can see which of your marketing methods are the most effective at capturing people’s attention.
The software that is offered by Lunio and similar brands enhances your cybersecurity and keeps your brand and your customers safe. You can also identify and eliminate any unwanted sources of website traffic so that every click on your web pages is high-quality and legitimate.
By eliminating fraudulent or low-quality website traffic, it becomes much easier to analyze your data. You can monitor your metrics each month knowing that every unique visitor on your website is a potential customer, and not a hacker on the search for your site’s weak spots.
- Email Marketing Software
Email marketing is one of the most effective ways to drive traffic to your website. It’s more effective for sales and communication than social media, and can generate a much higher number of sales than your social media posts
If you don’t yet already have a list of email subscribers, begin collecting as many of your target audience’s email addresses as possible. You can collect email subscribers using a sign-up form on your website or by offering a lead magnet.
A lead magnet is a resource that your audience can download for free. You can create a PDF, eBook, or product sample for your customers to access, in exchange for their email address details.
Once you’ve built a decent list of subscribers, you can begin sending out weekly email campaigns. Make sure to include lots of links throughout your emails that take your readers directly to your web pages.
For example, if you’re highlighting specific products, services, or discounts, include buttons for your subscribers to click through to your website and check out your offerings.
Instead of manually sending your email campaigns individually to each subscriber, you can use an automated email marketing software. Most email marketing software displays the metrics of each campaign so you can determine how many website clicks they have generated.
- Social Media Scheduling Tools
Having a strong social media strategy is another highly effective aspect of digital marketing that can significantly increase the number of visitors that your website receives each month.
Make sure to include a link to your website in your social media profiles so that every social media user that visits your pages can click through to your products or services. If you are running a promotion or you have a lead magnet for your audience, you can link directly to specific web pages on your profiles.
Use a scheduling platform to automatically publish daily posts on your social media channels. Tools such as Later or Hootsuite are great options and they make it easy to post consistently on every social media platform that you use in your business.
You can batch-create content and upload it directly onto the scheduling platform, which will then publish your posts accordingly. You can check back after a few days to track the metrics of each post to determine what type of content your audience is enjoying the most.
Some social media platforms enable you to add hyperlinks to your posts, such as Twitter and Facebook. However, Instagram only allows you to put a single link in your profile, not on your individual posts.
So, when you’re writing the copy for your Instagram posts, include a call to action (CTA) encouraging your social media followers to click the link in your bio and head to your website. You could say ‘click the link in our bio for more details’ or ‘check out these products by heading to the link on our profile’.