Collecting email addresses is vital for the online marketing strategy. Having an enormous subscribers list is significantly essential for successful email marketing services. An email subscriber is a user who allows you to send regular mail to them.
The fundamental aspect of building a valuable inventory of email addresses is an effective way to engage your target audience, build brand equity and increase revenue. It helps you stay connected with your audience by sending out newsletters and promotions, new blog posts, business announcements, and selling your product and services.
You can quickly grow your email subscriptions by following some powerful tactics, as discussed below. By giving catchy offers to attract users:
You should give appealing offers that click to the user’s mind.
Is this possible?
Yes, of course, it is.
If your offers are intriguing, for example, you are giving ads such as, ‘’find a job from home’’, ‘’earn $65 per hour’’, ‘’get hired today’; etc., you can grab the user’s attention. With such great benefits in mind, people are more likely to share their email IDs with you.
Another way is to keep an eye on trends and then go with relatable offers.
Providing convenient steps of subscription to users:
You should provide quick and straightforward ways of subscription, like a single-step subscription where a user only needs to enter his email ID, as shown in the following image.
Another type of one-step subscription is using a single form with fields for name, phone number, and company name beside the email address. See the following example.
Pro Tip: Minimize the number of fields as much as possible to bring ease to your target audience. See the example below.
Moreover, your site’s home page must be easy to read. Some sites don’t even provide a subscription link on their home page. People find it hard to go to the other pages and processes, so they skip that site. So, always include the sign-in or sign-up box on the home page.
Using quick response (QR) codes:
QR codes stand for Quick Response codes. It is an advanced and more straightforward way of online marketing and networking. It is one of the easiest ways to encourage people to visit your website. With this matrix barcode scannable through mobile phones in no time, help people quickly sign up for your services. After scanning, the barcode reads itself, and the operation is configured.
If a user visits your website via QR code, he can easily take the next step – a subscription. So, leverage QR code marketing to fetch emails of your target audience.
For increasing the number of registered emails, you can invite people individually through other networking mediums. As you know the use of social media is all over the world, you can use it as a medium. Send the invitation advertisements to the people through Facebook, Instagram, etc.
By doing this, you can get the attention of users. You can also use paid ads for email lead generation, taking the user to the actual sign-up page.
You can also send them messages and invite them directly.
Managing the user-context relation:
A very noticeable factor is the management of user and context. It means making sure that the content is user-friendly. People will like to read. You should not let people unsubscribe you at any cost.
Each member on your website’s mailing directory is important because it allows you to send interesting newsletters to more and more people. You can stay in touch with them by sending regular emails to them. It may be on a daily, weekly, or fortnightly basis.
But your email should be relevant and appealing. Because most of the time, users don’t even bother opening the email. So, its title must be attractive and convincing that users tend to open and read it.
Free coupons and discount deals:
On the popup ads page, add a box of special discounts to intrigue users. For example, you can say a 15% discount for new users subscribing to your newsletter. It will be an exciting thing for your target audience to take action and share the data you are looking for.
You can also announce any gift or bonus after buying or subscribing.
Have you ever noticed some locked features on a website? If yes, you will understand the process of accessing and using those features successfully. Often, this process needs you to share your email address.
You can also add such locks to your site elements, and people have to subscribe before unlocking.
Sharing emails with others:
It simply means to forward and share the emails. You can ask your loyal consumer base to spread your message to others as well. If they are satisfied with your product and services, they would be more than happy to be your brand ambassador.
They will forward your emails to their circle, and perhaps your service clicks their minds too. So, the people with reference to your loyal customers can follow you.
Ultimately you will be getting more email subscriptions for future use.
Conclusion
The growth of email list subscribers is one of the cornerstones of successful business growth and development. No doubt, a lot of effort is required for this purpose. But it will always pay off. Therefore, you should keep exploring new ways to attract users who willingly share their email addresses with you.
Remember, there is no shortcut or mysterious trick by which you can make thousands of subscriptions at once. However, you can exponentially grow your email subscription using the aforementioned tactics.
Are you aiming to grow your email subscribers list? Want more and more customers? Craving to double your profits? So let ArhamSoft (Pvt) Ltd. be your partner for digital marketing and technologically advanced IT services.
