Google My Business is an essential tool for brands to manage their online presence. Since businesses can no longer focus solely on the desktop or even Google Search to reach potential customers, brand visibility has become increasingly important to grow a business. There are now more than 3 billion Google users globally, and many of them access the search engine on mobile devices.
The rise of mobile technology means that people will no longer just look at desktop websites but also directly at your business listings on Google Search. In this article, you’ll learn how using Google My Business can help drive traffic to your website and get you more customers in 2022.
What is Google My Business?
Google My Business is the tool you can use to manage your brand’s online presence on Google Search and Maps. It allows you to create a business profile that Google can then use to show your listing in search results. Google My Business gives you the opportunity to connect with potential customers, manage your online reputation, and increase your visibility. You can optimize your business listing on Google Search to increase the likelihood of your listing appearing at the top of search results. Google My Business also enables you to connect with potential customers in the following ways:
- Create a user-friendly brand profile
- Add high-quality business photos
- Add your business description, contact info, and hours of operation
- Publish fresh content for consumers
- Connect with your customers through social media and Google services including Google Search, Google+, and Google Maps.
Why is it Important to Use Google My Business?
There are 2.5 billion searches on Google every day. That’s almost one-third of the world’s population. Since users are now more likely to search on mobile devices, optimizing your business listing on Google is the most important way to get found by potential customers. That’s why Google My Business is an essential tool for brands to take their digital presence to the next level. Make use of the “add me to search” feature for better results!
Create a User-friendly Brand Profile
The title and description of your Google My Business profile will appear at the top of your business listing. It’s therefore important that you create a profile that is user-friendly. If you can include search terms in your profile title, you increase the likelihood that your profile will surface in Google Search. Your profile description should be engaging and easy to understand. If you have a long and detailed description, you risk people not reading it in its entirety. To create an effective brand profile on Google My Business, follow these tips:
- Use a keyword-rich title
- Include your primary keyword in the description
- Be clear and concise when writing your profile
- Add your website URL to your profile
- Link your social media accounts to your profile
Add High-quality Business Photos
The first thing that consumers see when they view your business listing is your photo. You want to make sure that you have high-quality images, especially since they are bigger on mobile devices. Your business photos should be clear, high resolution, and reflect your brand. Avoid blurry or pixelated images, and make sure that your photos include people if your business is a retail store or restaurant. When uploading photos, remember to optimize them (crop, rotate, enhance, etc.) so that they show up at their best. To add high-quality business photos to your Google My Business listing, follow these tips:
- Use unique photos that show your products, services, and brand
- Don’t use copyrighted images, as you may get sued
- Choose photos that are in focus, well-lit, and with proper color and contrast
- Include photos of people or products in action if applicable
Add your business description, contact info, and hours of operation
Google allows you to add up to 4,000 characters of text to your business listing. You can use this section to describe your business, what you offer, and provide contact information for your customers. Your business hours of operation can also be listed on your Google My Business listing. When creating your business description, follow these tips:
- Use your keyword in the first sentence
- Write a clear and compelling description
- Avoid any misleading information
- Include your address and a link to your website
- Use your keywords consistently throughout the description
- Add your website URL at the end of your description
Publish Fresh Content for Consumers
To get and keep more customers, you’ll need to regularly publish fresh content:
- A blog
- An FAQ page
- An engaging social media feed
Other FAQs that are specific to your business Google My Business allows you to add a link to your blog where you can publish your latest articles. This can be a great tool to engage with your customers and build your brand. You can also add an FAQ section under your business listing to answer customers’ most common questions. Another way to publish fresh content for consumers is through Google My Business’s social media channels. Posting on these channels is a great way to reach new customers.
Google My Business is an essential tool for brands to manage their online presence and get more customers in 2022. It allows you to create a business profile that Google can then use to show your listing in search results.