Did you know that there are three times greater email addresses than Facebook and Twitter accounts? And that you are six times more likely to receive a click-through through email than you are on Twitter?
As a skilled marketer you’ve probably seen studies that prove email is the most effective ROI of all marketing channels that is available. We’re sure you’re eager to begin using email to boost revenues and sales for your company. You’re probably thinking:
- How can I start?
- How do I proceed? What steps do I have to follow?
- How can I make an inventory?
- How can I determine success?
This guide is a must-read that will guide you through the steps of starting with email marketing. We will aid you to achieve success in your business.
Select an email marketing service
The first step to establishing an email marketing plan is to choose a vendor that is the best fit for your company. All the Top Email Marketing Agencies started with it.. There are many email marketing tools available including MailChimp, Constant Contact and Hubspot that all have different options. To choose which one makes the ideal choice for your company, identify your goals for marketing via email and the features that you’ll need and how big your target audience or contact list, as well as the overall cost for the marketing plan. Your email marketing provider must be cost-effective and flexible.
Create a strategy
Before you can create an email marketing campaign it is important to create plans.
A plan can assist you in defining your goals as well as define the subsequent emails you’ll have to send. What is your strategy?
Here are a few of the questions you could ask yourself prior to you start:
- What do you want to achieve?
- Who are you targeting?
- How often do you send emails?
- What will you include in your campaign?
- How is the duration of the campaign?
- What are the best ways to measure success?
Your plan doesn’t need to be overly elaborate. If you’re in a hurry, bullet points can be a good option. It’s important to write your plan down in order to be able to refer back to it if you need to.
Make sure to keep the campaigns simple and well-organized
The most common tactic for email is to incorporate multiple messages in a single email campaign to draw the most attention possible.
However, here’s our suggestion:
Do the reverse!
Make sure your messages are concise, clear, easy to understand and useful.
If you’ve never done any email, you don’t have to fret you’re not alone. The book by Jack Price titled “Four Ps” of Persuasive Copywriting for Emails is a fantastic place to begin.
The concept is easy. The four Ps will help you design a structure for your email marketing campaign. It will draw your reader’s attention and prompt an emotional response.
Make your contacts list
To implement a successful email marketing strategy, you have to build an effective list of contacts. Some great ways to start are including a sign-up for email newsletters section on your site and incorporating an opt-in form in the e-commerce area of your site, and incorporating opt-in forms to order confirmations as well as other surveys for customers. Remember that successful marketing via email starts with the customers deciding to receive email messages. If you send out emails to customers who haven’t signed into receiving emails, they’ll end in your spam box.
Test and refine
Marketing through email is a process that is never going to attain the level of perfection. It’s ever-changing and your method of developing a strategy that is effective should be formulated keeping the current trends in mind. As you create new campaigns, be sure you keep track of the various elements of the emails you send. This includes open rate, deliverability and click-through rate as well as conversion rate. Be sure to keep these benchmarks in mind while you improve the subject lines, overall design, and frequency of messages. When you are more adept at marketing via email you will be able to fine-tune these factors to develop an effective system.
Marketing via email is a vital tool for small companies in the present. It’s the most effective way to reach your customers in a manner that is organic and efficient. If you take the time to set your goals, locate the ideal partner and engage with your customers, your company can profit from an efficient email marketing plan.