The digital marketing Trends is continuously changing day by day. To support you stay ahead of the curve, below, we outline the best digital marketing trends 2020. You have to be updated to know latest digital marketing trends and innovations. Business Technologies has transformed the world into a global community to connect people from different nations and cultures effortlessly. For more succession in business you have to be more conscious about future digital marketing trends 2021.
In the digital time, sharing information is easier than it ever has been before. New tools and technologies have developed each year, and the marketing technology landscape has expanded to 7,040 solutions. Marketers can now take from a dizzying array of options to connect to new audiences, promote their products, or build brand loyalty.
It’s been an incredible year so far, with many changes and new trends getting popular. Mainly if we talk about digital marketing trends, many policies got popular. Some of them were old and got simplified, and others were new. Now, when 2019 is almost at the edge of dawn, you are getting goosebumps to examine ‘what next in 2020?
As a marketer, you should be conscious of the changes to modify them, have a competitive edge over others, and grow our business. Techniques that were valid before are now an old hat technique. You have listed out the digital marketing trends for you to make the most of that to get the aspired outcome.
Top 8 Digital Marketing Trends For 2020
- Better engagement & conversion with Chat-bot.
- WhatsApp Business – Simple but more Effective.
- Influence marketing – Sales happen at skyrocket speed
- Ever-changing Google.
- Visual Search will dominate over another search.
- Nothing can beat Social Commerce.
- Personalization Moves Ahead of the First Name.
- Video Marketing – People Engage more with Visuals.
1. Better Engagement & Conversion with Chat-bot:
A chat-bot is artificial intelligence (AI) software that can chat with a user in simple language through messaging applications, mobile apps, websites, or the telephone. The Chat-bot was devised to make the interaction between humans and computers, and it has made a striking impact on the market since it got simplified recently.
This is because the Chat-bot is often defined as the most advanced expression of humans and computers’ interaction. It improves customer experience and has given the markets the best customer support with less cost to grow their business.
Newly, Business Insider experts predicted that by 2020, 80% of enterprises would use chat bots. Spice-works conducted a survey which showed that 50% of large companies employing more than 400 people plan to implement one or more intelligent representatives or AI-based chat robot instead of corporate mobile devices in 2019.
2. Whats App Business – Simple but more Effective:
Whats App is the most famous messaging app, with 1.5 billion active users in over 180 nations. Whats App launched innovations and made many changes in its application.
It united features of stories in the name of status, which already gained quite good popularity. Whats App business app originated in January 2018, and it is getting popular now as it helps a business grow at a modified level.
It allows businesses to generate a business profile, create a catalog, automated messages, statistics of messages, and test payment traits. If it goes well, everyone will be capable of sending or receiving money through Whats-app. Facebook, the parent company of WhatsApp, has declared that Whats-app status will show ads from 2020.
3. Influence Marketing – Sales at Skyrocket Speed:
Let’s talk about the next big business in the market that is Influence marketing. You see people selling brands and their products on the social media platform. That’s Influence marketing. Why is it getting trending? The reason is simple.
Consumers are 71% more apt to make a purchase based on social media referrals. Google Trends shows a similar increase in influence marketing simultaneously, as the print promotion has been falling. People esteem others like themselves far more than brands.
The influence market is growing and will indeed be trending, as 80 percent of the marketers find it compelling. Different corporations are willing to improve the budget spent on influence marketing in 2020.
4. Ever-Changing Google:
We are entering an era with exceptional tech dominance. Google is one of the notable companies among those trying to increase their market by advancing different products and services and getting into various markets. Google has many applications and sites to help you with almost daily work. They have you filled with small tasks like notes, photos, calendar to big jobs like maintaining an online-business, managing emails, etc.
Google holds our data and uses it in the best possible means for itself and customer know-how. Aside from this, Google has a substantial impact on the digital world as it makes frequent SEO changes.
The latest update by Google is BERT, converged on providing more relevant results by getting the user’s intent behind the inquiry. Updates like these affect different sites, so it is crucial to be updated with all the modifications made by Google to be ahead in the market.
5. Visual Search will Control over another Search:
Have you eternally searched anything using a voice search? It is an outright yes for many of us, but have you ever heard about visual Search? That is the reason many of us don’t know about it. Visual Search is exploring for anything with images.
Pinterest is famous among the apps and websites which provide visual Search. Pinterest has been modernizing its lens since others launched its lens, and Google being the major one. Images currently make up 12.4 percent of search queries on Google. So, we must optimize the visual Search for great results as visual Search is undoubtedly the future.
6. Nothing can Beat Social Commerce:
Social media platform’s prevalence is increasing at a rapid pace. It has become essential for every brand to have social media perfectibility. Advances in social media platforms are making it even more significant.
This year Instagram unveiled the Instagram checkout feature after prefacing shoppable Instagram posts last year. This trait is only accessible to big brands for now. Facebook enables you to create a catalog of your products. Whats-app business is providing different freakish features for the significant growth of a market.
Messenger is providing marketing opportunities, and many more social media platforms like LinkedIn, Twitter, YouTube, etc. are all set to improve your visibility and revenue at a much better place. Make sure you’re optimizing your policies and goals according to these critical Digital Marketing trends updated in going into 2020.
7. Personalization Moves Ahead of the First Name:
Many companies are tinkering in personalization, but only a few are exceeding at it. Titans like Amazon, Target, Netflix, Nike, and Spotify have the data and analytical prowess in developing highly customized practices. Customers are given appropriate messages at the right time and place—and they love it.
Amazon expanded its business by analyzing customers’ behaviors and promoting products based on philosophical premises and the user’s past marketing history. It showcases stocks that a person may be interested in by placing forth comparable or equivalent products in a Recommendations tab. Amazon found that this up sells tactic works in getting more business.
8. Video Marketing – People Engage more with Visuals:
Video marketing is all over the Internet. Look no additional than your favorite brands, Facebook, YouTube homepage, and there it is- successful video marketing that has located its way to your eyes. Why is everyone using video marketing?
Well, the question should be, why not? Marketers who use video grow revenue by 39% to 49% faster than non-video users. Tiktok has split into the market with being the most popular and emerging application in 2019. Five hundred million videos are watched each day on YouTube.
People got famous, and videos covered viral. It was either Tiktok or any video posting staging. Video content is becoming more appealing and has more commitment. 7 out of 10 marketers are previously using video content for marketing; it’s time to be effective and use video marketing if you’re not using it yet.