“What is the best time to post on TikTok?” you’re undoubtedly wondering. If you’re looking to grow your TikTok audience, This is a subject that many businesses and individuals ask on a daily basis and one that we’ve already addressed in-depth for Facebook posting timings.
However, given TikTok’s fast-paced nature, this is a difficult topic to answer.
We’ll offer the most recent findings on the best time to post on TikTok around the world in this article. You’ll also learn how to use TikTok analytics to figure out when the best time to post on TikTok. In general, the best times to post on the platform are between 6 and 10 a.m. Eastern Standard Time and 7 to 11 p.m. (EST).
Let’s take a closer look at it.
They determined the best time to post on TikTok 2021 for each day of the week. The findings at Eastern Standard Time (EST) are as follows:
- 6 a.m., 10 a.m., and 10 p.m. on Monday.
- 2 a.m., 4 a.m., and *9 a.m. on Tuesday.
- 7 a.m., 8 a.m., and 11 a.m. on Wednesday.
- 9 a.m./12 p.m./7 p.m. on Thursday.
- 5:00 a.m., 1:00 p.m., and 3:00 p.m. on Friday.
- 11:00 a.m., 7:00 p.m., and 8:00 p.m. on Saturday.
- 7 a.m./8 a.m./4 p.m. on Sunday.
According to the survey, the highest levels of involvement were recorded at around 9 a.m. on Tuesdays, 12 p.m. on Thursdays, and 5 a.m. on Fridays.
Keep in mind that these are Eastern Standard Time (EST). As a result, you’ll need to employ a conversion calculator to figure out when the best time is to post your content on TikTok in your target audience’s area (assuming you want to work at this time).
But how can you figure out where your target market is? To learn more, keep reading.
The Best Time To Post On TikTok 2021
The best times to post on TikTok around the world are a good place to begin. Each creator, influencer, or brand, on the other hand, would have slightly varying TikTok publishing times. What is the rationale for this? Each creator and their audience are one-of-a-kinds!
Your target audience’s geography, interests, age, and gender all play a part. So, if you want to gain a jump on the competition and are serious about determining the best time to post, you have a few options, which you will learn about as you continue reading.
How can you figure out when the best times are to post on TikTok for your target audience?
TikTok gives content creators a variety of options for learning more about their content and followers. In TikTok analytics, you may find all the information you require. While it’s not an exact science, the analytics on your account will offer you everything you need to know about the best time to post your videos, including precise details about when your audience is most active.
Understanding when your audience will connect with your material is just as crucial as knowing who they are. This is especially true for Facebook and Instagram paid advertising. So, how can you get your hands on TikTok data?
To receive access to TikTok Analytics, first sign up for a TikTok Pro Account.
Before you can see your metrics, you’ll need to upgrade to a TikTok Pro account, which only takes a minute. Let’s look at how often should I post on the TikTok Pro account. To begin, press the three dots that signify a menu in the top-right corner of your profile.
- Then select “Manage my Account” from the drop-down menu.
- To get started, go to this page and press “Switch to Pro Account.”
- Choose your account type and follow the instructions to complete the procedure.
When you’re finished, go back to your account menu and look for a message verifying your TikTok premium account upgrade.
You’ll see a new menu item named Analytics at this point!
Step 2: Familiarize yourself with TikTok Analytics
Let’s take a time to get acquainted with the analytics platform before moving on. In the analytics area, there are three tabs:
- Overview: This tab displays the number of individuals who have watched your video, followed you, and looked at your profile.
- Content: This area contains information such as views, favorites, feedback, and average viewing time.
- Followers: This tab displays the number of followers you have, the material they’ve interacted with, and their location.
TikTok has some wonderful features that allow you to track and monitor any new followers you gain, which can help you improve your overall user engagement. You can also grow your TikTok followers which can help with your overall engagement rate.
Step 3: Determine the locations of your target audiences
The best time to post on TikTok is largely determined by your target audience’s location. That’ll be the first thing we investigate. Go to the Followers tab and scroll down to discover the top regions. This section makes determining the location of your fans a breeze.
You can use the above-mentioned global best times to post on TikTok once you know where the majority of your followers are situated. Remember to translate the global best times into your Top Territory’s timezone!
Step 4: Determine when your fans are the most active
You may learn more about the best time to post on TikTok by determining when your audience is most engaged. To check your followers’ activities, go to the Followers tab and scroll down. The information you’ll find there will help you choose the best time to submit a TikTok video in order to maximize interaction.
Step 5: Convert the Times to Your Local Timezone
All data in TikTok analytics are captured in Coordinated Universal Time (UTC). As a result, you’ll need to convert the hours when your fans are most active into the timezones of your audience. Let’s have a look at an example of how to accomplish this.
Let’s say that between 4 and 6 p.m. UTC, TikTok shows an uptick in follower activity. If the majority of your audience is from Italy, you may use Savvy Time to discover that the best time to post on TikTok is between 6 and 9 p.m.
Step 6: Put What You’ve Learned About High-Performance Content to Use
Now let’s take a look at your best-performing material to continue to refine your TikTok posting times. Go to the TikTok statistics page and tap “Content” to get started. This section will show you how often should I post on TikTok your postings did in the last seven days.
Scroll down the page and click on one of the trending videos to learn more. Every post will show how many people have seen, liked, and shared it. You’ll also find out how long the average time spent watching the video is and where the views come from.
So, how can you make sense of this information to determine the best time to post on TikTok?
While looking at the metrics for the most popular articles, check the date and time you posted the content, which is at the top of the page under the video thumbnail. The idea now is to establish a link between the time and day you shared the post and the outcomes you received.
Is there a pattern to this?
You know, Friday evenings are one of the best times to upload if all of your most popular TikTok videos were uploaded on Friday evenings! Keep in mind that all data in TikTok is recorded in Coordinated Universal Time (UTC), so you’ll need to convert the times to your followers’ top territories.
Step 7: Monitor Your Content’s Performance Over Time
It’s not easy to notice trends in your TikTok statistics with accuracy. Every decision you make will almost definitely be incorrect and based on speculation. Furthermore, the app only shows information from the previous seven days, and analytic data is deleted after only 28 days.
You’ll need to do some study if you’re serious about identifying the best time to post on TikTok.
How are you going to do it? This will take some time, but it is a simple procedure. Simply insert the information for each of your posts into a Microsoft Excel or Google Sheet. Over time, this knowledge will be extremely useful.
You may sort this data by views or territories to determine the best times to post on TikTok. This information can also be used to assess which kinds of materials are the most effective. You may see, for example, that your comedy videos do extremely well while your dancing clips get the least number of likes.
In this situation, you should focus on making more hilarious clips rather than dancing clips in order to grow your following.
Step 8: Investigate Alternative Platforms
Do you have a sizable fan base on other social media platforms like Instagram or YouTube? Are you producing material for the same target audience? If that’s the case, you can use your other social media accounts to figure out when the best time is to post on TikTok.
Take a look at the analytics on one of the other accounts.
The best times to post on TikTok, according to Influencer Marketing Hub, are 6 a.m. to 10 a.m. and 7 p.m. to 11 p.m., Eastern Standard Time (EST). The best times for each creative, though, may be extremely different.