SEO is a long game. It may seem like you are doing everything right, but if your site isn’t ranking for the keywords you want to rank for, it’s time to get help. The best SEO consultant is knowledgeable and experienced in all areas of SEO and can provide valuable feedback on what needs improvement or how best to proceed with any changes to achieve goals.
A consultant will be able to give guidance about which strategies would work better than others and provide tips on how best to optimize your page content for search engines. The advice from a specialist is worth its weight in gold when it comes to achieving high rankings, so don’t hesitate.
Best SEO consultant specializes in helping businesses move up the rankings for their target keywords, creating high traffic conversion periods and maintaining long-lasting results. SEO Consultants are paid per project or hour, so you shouldn’t be afraid to ask questions. This includes asking about the SEO process, what you can expect, how long it will take and what is required from your end.
What Are the Top 10 Things Your SEO Consultant Wants You to Know?
Before you hire an SEO company, here are ten things you should understand about the process and how SEO will impact your business.
You Can’t Rank High in All The Keywords You Want:
Yes, many businesses have ranked high in all the search terms they wanted to rank for. But this is a relatively rare occurrence that took lots of effort and resources. Most businesses will be happy to rank high in one or two terms closely related to their business.
Expect a Majority of Your Traffic From Search Engine Results Pages (SERPs):
On average, anywhere between 60-80 per cent of your traffic will come from the SERPs. This is great news for you if you’re getting lots of search engine traffic, but bad news if you’re not getting much and want to rank higher.
The top 10 results on the first page of Google get more than 50% of the clicks, and you’ll typically find that most of the sites below page 2 are getting less than 5% of all search engine traffic. If your site isn’t ranked highly at all, then expect to be disappointed with this strategy.
Don’t Get Reeled into Paying for High Page One Results:
If you’re paying someone to get your site on the first page of Google and other search engines, be aware that many services are offering this. Some will charge you a set amount or monthly fee for high rankings, while others use pay-per-click (PPC) advertising to achieve the same results.
Don’t Get Reeled into Paying for Links:
Well-placed links are important to the success of your SEO strategy—no question about it. But what many businesses don’t know is that most links don’t make much of a difference, and sometimes they can hurt you. Fast-moving trends come in and out of popularity, which means that the term you’re targeting may fall out of favour as time goes on. The result is a worthless link to your site.
You Don’t Need a “Big” SEO Company:
The truth is that many small businesses are succeeding in the search engines right now; the power of SEO isn’t limited to large corporations with huge budgets.
Thousands of SEO agencies and consultants internationally have found success, and many started with nothing more than a laptop, some determination to succeed, and a solid SEO strategy.
We talk about this myth because it’s an important one to dispel. If you think that all the big companies are seeing huge spikes in their traffic, that’s just not true. SEO is about more than flashy tag lines and cool websites; it’s about building a rock-solid strategy that works for your business and then sticking to it no matter what challenges come along.
Don’t Assume Your Business Will Be Easy to Rank For:
If you’d like some better search engine rankings, but you don’t want to invest in a long-term strategy to achieve them, you may be disappointed.
If your business is relatively new or related to very specific local search terms, then the competition probably isn’t as fierce, and your success could be easier to achieve. However, in most cases, the term you’re targeting will have many businesses with similar names close by. The only way to avoid this is to either use a very different name for your company or be prepared to invest in SEO services that make sure your website and page rank are strong enough to succeed against the competition.
Don’t Assume You Can Do This Yourself:
If you have some experience in other search engines like Yahoo or Bing, this might be a good time to review your SEO tactics. The truth is that Google’s methods are different than most, so making the switch can take some time and effort to get used to.
There are also various tools and tricks that only an experienced SEO can use to tweak your strategy and ensure your pages are being found.
Don’t assume that you know everything about search engines or online marketing in general. You may have been working hard on the project for a while, but it could be time to call in some outside help.
Don’t Neglect Your Social Media:
Don’t let your social media accounts fall to the wayside once you have a strong search engine presence. There are many cases where businesses see their SEO bottom out after letting go of their social media efforts, and it’s usually because they don’t know what to do with either one to keep them both active.
This is why building a strong presence on both Facebook and Twitter is important; if you can post interesting content regularly, people will start to find your content no matter where they’re searching. You can also use these in tandem with each other to get even more exposure. If you have friends or amazing employees on social media, see if they can help out with your SEO efforts.
Don’t Skip the Technical Details:
SEO isn’t just a “push button and walk away” type of project. Many things happen on a technical level, and if you aren’t aware of them – or don’t have anyone in charge, which is – then you could miss an important step.
If you leave a technical aspect of SEO out of your strategy, you could lose whole sections of traffic or miss out on potential opportunities that would have worked in your favour. Many businesses are sceptical about the importance of backlinks and other technical aspects, but they’re still very important to search engine rankings – at least for Google. If you’re going to invest in SEO services, see if they’ll agree to a contract that requires them to review your site once a month. This will keep all the technical aspects of search engine optimization right where they need to be.
Don’t Ignore Your Other Social Media Outlets:
Google isn’t the only place people go when they’re looking for information. Many people go to Facebook and Twitter or any other social media platform that lists results – so why should you ignore those? If the search engines have a hard time finding you on Google, try posting links on your other accounts, especially if they don’t count against each other’s limits.
Remember that SEO is a long-term project. You shouldn’t expect to see changes on your page rank in a month or two, and you might not even see them at all until there have been many months of effort put into the project. Many people expect instant results, but this is never really realistic – especially with something as complicated as a search engine.