Popularity is the key to achieve success on Amazon. You want your listing to be seen, clicked, and checked by as many people as possible. The more impressions you make, the higher the chance you’ll get a sale. More sales mean more chances of appearing on search results.
As Amazon experts say, the product listing ranking on Amazon is like a cycle. You begin by strategizing to make your product listing rank higher in search results. Once you appear on the search results and get a sale, it will boost your ranking even more. With a powered-up listing comes more exposure and eventually more sales. The cycle goes on.
Many other factors need to be considered and satisfied to maintain your popularity on Amazon, which we will discuss today. Below are some practical ways to sell your products on Amazon to secure a stable spot on the search results’ first pages.
Optimize your store for the algorithm to notice you
Amazon A10 is the algorithm that crawls all the product listings on Amazon. It is a machine that keeps a checklist of factors your store has satisfied to rank higher in the listing. There are no definitive answers as to what the A10 looks at, but experts suggest that it primarily looks at the keywords present in the content of your store.
To begin your optimization, you’ll need a guide to Amazon SEO. Among the areas you need to optimize with keywords are your product title, bullet points, product description, and backend keywords.
Abide by all Amazon rules and regulations
Amazon has many guidelines and rules to manage the millions of sellers flocking to build a business on the platform. Since you will be creating tons of product listings, familiarize yourself with the Product Listing Guidelines.
As you move along in developing and growing your business, you will see that there are a number of guidelines. There are rules on image use, Fulfillment by Amazon (FBA), taxes, restricted products, and more. It pays to know all these rules to avoid account suspensions or even store termination.
Capture images that will catch customers’ attention
Have a solid team of photographers, graphic designers, and marketing experts who will handle your products’ images. The images are the first element a customer sees on Amazon— you’ve got to make first impressions count. Make it a goal that if a buyer sees your featured photo, they will click and check your listing. With a team of specialists this goal will have better chances of succeeding, so invest in this.
Give your 101% to customer service
Many stores enact the same strategies. Some strategies even come from competitor analysis. Aside from your products’ quality, it is the level of your customer service that will set you apart from your competitors.
There are many small business strategies, but the one you can rely on as a budding seller is customer service. If your customer is satisfied with the whole transaction process, you will most likely get positive feedback to increase your credibility. The satisfied buyer can also turn into a loyal customer.
Choose Fulfillment by Amazon
Amazon experts suggest that one of the factors affecting product listing ranking is the choice of fulfillment method. FBA is the most popular and trusted by customers.
Customers have this trust because of the brand name attached to the fulfillment method. Customers see the means as more reliable than merchant delivery and other types of shipping options.
As a seller, not only will FBA allow you to rank higher in the listing. FBA brings even more conveniences such as 24/7 customer service, returns and refund handling, shipment tracking, and more!
Make sure to check FBA Policies and Requirements to avoid any hassle. Even the slightest mistakes can mean additional charges or halting your products’ admittance to Amazon Fulfillment Centers.
Strategize your ads
Paid search advertising is one of the common strategies used by sellers in and outside of Amazon.
On Amazon, you’ll have several choices on which ads to use. You can choose according to your goals. For instance, if you want to increase your primary product’s visibility, you can use Sponsored Products. There are also ads to increase brand awareness—these are called Sponsored Brands. If you want to showcase all the products in your store, go for the Amazon Stores.
With these ad types, you’ll still need to optimize using the keywords you use in your product title and description.
Have the right tools to make your life easier
Throughout your Amazon journey, keywords and keyword performance will be part of your top priorities. For your convenience, looking for Amazon keyword research tools and applications that can help you monitor your performance is a must.
You can start out by trying free online applications, and once you find the tool that will satisfy your needs, you can level up and invest in a paid account. Free accounts are helpful, but paid ones usually give more data and in-depth reports, helping you in your decision-making.
Be on top of your store protection
Now that you have optimized your store, are on top of your fulfillment method, and have worked on your ads, it is time to make sure that black hat tactics will not do away with all of your hard work. On Amazon, black hat tactics are rampant. With millions of sellers and tough competition, some sellers resort to practices geared to ruining other accounts.
Registering to Amazon’s Brand Protection Program is a proactive way of keeping the black hats off your listing. Imagine the program as walls around a fort that the hacker has to breach before attacking your store. With all the walls around you, your fort will not fall.
Reach out to audiences outside Amazon
As mentioned previously, to sell more products popularity is key. Think out of the box and go outside of Amazon to reach a larger audience. Creating a website is a classic move: you can write blog posts that tell more about your products or your customers’ experiences.
Social media platforms are numerous, and their users are even more so. Check the marketing opportunities you have on Instagram, Facebook, Twitter, Pinterest, and other platforms. Viewers in these channels have lesser purchasing possibilities, but with millions of them, advertisements directed to these audiences are worth it.
Seek help from experts
If you want all these steps on your road to success to be handled smoothly and excellently, seek help from Amazon management experts.
Amazon management agencies have a team of specialists for SEO, content creation and marketing, strategy, and management. They will invest their time and effort in making your product listing popular, increasing your sales and profits, and helping your business succeed.
You can notice the changes by your increasing sales after just a few months when you partner with competent agencies. Although their services come at a price, partnering with experts is always a worthwhile investment.
These are a few steps in achieving your goal to become more popular on Amazon. As the saying goes, nothing great can be achieved overnight—which also applies to popularity, increased sales, and your business’ success on Amazon.
It will also be a relief to know that you have a team who will sail with you throughout the process, so consider working with a group of experts on the field.
Remember, all of these moves take time and effort. Brace yourself for tiring, tedious, and challenging days when managing your Amazon store. It will be a roller coaster ride, but the experiences will be well worth it once you achieve success!